Reece's Blog

Attitude and Zoella: applying key theory Media Language Question 1 Zoella - The fact zoella goes out and buys affordable clothes that look good, like in the "Primark Haul" Video, her actions persuade the audiences to buy some Primark as what Zoella has bough looks good.   Attitude - The section of the magazine involving the parades around the world and people having reviewed them etc, this will encourage readers as to have an insight on which ones to go to and which ones not to Question 2 Zoella -  A dominant ideology for Zoella involving a diametric opposition is her interactions with Alfie, her boyfriend, Alfie being a tall dark haired male, who is immature at times but mostly seen as grown up is completely opposite to Zoella who is a small, brown haired woman who is child like in her manor, these two create a diverse and interesting relationship when both are on screen, in a positive way.   Attitude - Attitude creates...

Exam Question - Zoella & Attitude  How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] Plan Representations (singular, straightforward or challenging?) - Zoella Represented and how it affects her audiences interaction and her TA as a whole - Pick N Mix Theory - how the audience pick and mix what they feel she represents - Primark = For the people and having a zoella house = a goal, inspirational  Mode of address - How Attitude and Zoella talk to their audiences Preferred Reading (dominant ideology?) Product Placement (commodity fetishism)  Target audience (pink pound etc.) Hyper-reality (realism?) Industry contexts (lack of regulation etc.) Identity plays a major role in how audiences use online media, audience members will want to associate their own identity with producers of online content that they feel represent them. In this response I will b...

-------------------------------------------------------------------------------------------------------------------------- Attitude magazine being a 'gay' website is indictive of the fact that a vast majority of media take a heteronormative perspective In Attitude, gay and straight men are constantly being sexualised, mainly seen on the 'Boys' section - having men not wearing very much clothing, much seen on the breeze advert in Woman magazine.  the boys body type.  The reason for the 'Boys' Section is for the male gaze, the magazine assumes that the gay male target audience exclusively find a hyper-masculine men attractive, this reinforces hegemonic norms about gay men.  There is a big emphasis on celebrities and celebrity culture.  There is another article ("Single & Fabulous, I thought I wanted a normal Guy until I dated One") that reinforces the male stereotype of gay men wanting to party and have one night stands with wild and danger...

The Internet is a  global network of computers that works much like the postal system, only at sub-second speeds.  The Internet is a Hypermodel  Zoella is an influencer, an influencer is someone who sets trends, Zoella is a "Vlogger" (Video Blogger).  Vlogging is the activity of of posting short videos to maintain a vlog. People Watch Vlogs for: To get Information Escapism Get inspired Reliability  Click Bait The account already have a following  A service - instead of paying for someone to do it, you can just youtube it Unscripted narrative - relatable Direct mode of address Facts About Zoella Based in the UK 12 Million Subs Started broadcasting fashion vlogs in 2009 and has a Billion views channel wide ZoeSugg - started out as a secondary Channel (use to be More Zoella) and now has around 5 Million Subs 13 Million Twitter followers and 11 Million on Instagram Zoella Stimulus  "HUGE Summer Primark Haul" - Video Na...