Attitude and Zoella: applying key theory


Attitude and Zoella: applying key theory

Media Language


 Question 1

 Zoella - The fact zoella goes out and buys affordable clothes that look good, like in the "Primark Haul" Video, her actions persuade the audiences to buy some Primark as what Zoella has bough looks good.  

 Attitude - The section of the magazine involving the parades around the world and people having reviewed them etc, this will encourage readers as to have an insight on which ones to go to and which ones not to

 Question 2

 Zoella - A dominant ideology for Zoella involving a diametric opposition is her interactions with Alfie, her boyfriend, Alfie being a tall dark haired male, who is immature at times but mostly seen as grown up is completely opposite to Zoella who is a small, brown haired woman who is child like in her manor, these two create a diverse and interesting relationship when both are on screen, in a positive way.  

 Attitude - Attitude creates a positive diametric opposition between...

 Question 3 

 Zoella - It is a vlog and it Is her going about her every day life, it would be hard to feel that this is not real and it is a construction of reality due to the fact the viewer is placed as a third member of the vlog

 Attitude - The fact that some of the crimes gay people have committed, for example there was an article about a woman from Florida setting her girlfriends hands on fire after  she had just used hand saintlier, this sounds too comical to be true.

 Question 4

 Zoella - An example of lack of power in a female's behalf is when Alfie pushes Zoella on the bed in the 'Zoella House Tour' video, this is Alfie asserting his dominance, and although it is not sexual, there are sexual connotations, showing that Alfie is more powerful and can get what he wants from Zoella even though she is displayed as the main star in her vlogs

 Attitude - 





























































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