Reece's Blog

Compare and contrast the ways in which viewpoints and ideologies are encoded in  Woman  and  Adbusters . In this essay I will be comparing and contrasting ways in which the viewpoints and ideologies are encoded in the stimuli 'Woman' and 'Adbusters'.  Woman Magazine's first issue was released in 1939 however, I will be talking about one of the issues published in 1964, Adbusters was started in 1989 and I will be studying the issue released in 2010.   Woman Magazine is a Capitalist magazine which was started purely for profit.  It is advertiser friendly also, an example of this is on one of the pages discussing kitchen refurbishment as the article even tells you where to buy the products used, therefore making it a consumerist magazine too.  This magazine conforms to hegemonic norms as best seen in its tame attitude towards topics compared to adbusters who (in this issue) are seen as promoting suicide.  The magazine is very stereoty...

Adbusters Ideologies an Beliefs  - Anti profit, anti-capitalist, anti- consumerist,  controversial,  modern (edgy), unique, Do not have a logo,  NO Adverts,  adopts a marxism attitude, anti- commodity fetishism, adbusters is complicated - it makes you question the effect of your existence and is totally the opposite of Woman magazine, no issue is the same, making it exclusive and deliberately confusing.  It is subversive, it changes its masthead.  It is also quite shocking and violent, it is polysemic. Woman Ideologies and Beliefs  - Capitalist, purely for profit, consumerist, advertiser friendly, conforms to hegemonic norms, tame, stereotypical, consumerist, sets expectations of what the reader should be, sexist (would not have been seen that way 1964).

Audience Positioning is where the producer position the audience - it is similar to anchorage. You are positioned as looking down on the persons feet through the use of a high angle, the close up also makes you feel uncomfortable and guilty as it is clearly highlighting the issue. Alfred Hitchcock - is demonstrated he is in charge due to the hierarchy and the fact he is a MAN in WOMAN magazine is very controversial.  He is also talking about how all women want sex, the female audience is meant to feel flattered and complimented by this article about how they should give into men. Adbusters Ideologies an Beliefs - Anti profit, anti-capitalist, anti- consumerist,  controversial,  modern (edgy), unique, Do not have a logo,  NO Adverts,  adopts a marxism attitude, anti- commodity fetishism, adbusters is complicated - it makes you question the effect of your existence and is totally the opposite of Woman magazine, no issue is the same, mak...

2 Types of Audience Questions How does the audience respond to the following... Ho does the producer target/position the audience... Explore the different ways that adbusters and woman target their audiences through content and appeal. Theories Uses and Gratification Theory - Basically saying there is so many ways in which audiences can use a media product.   Social Interaction - Talking to like minded people and building mutual bonds Fandom - Dressing up and going to events, cult fans (not fans of cults) Information - Gaining facts and a more rounded view of the world relatable - being able to relate to characters and the scenarios they are in Escapism - Escape from the real world and get lost in another Voyeurism -  Looking into others lives Sexual gratification - Just watching something because someone you find attractive is in it The white, young lady seen in this advert targets heterosexual, white middle aged women by looking like w...