Audience Positioning is where the producer position the audience - it is similar to anchorage.
You are positioned as looking down on the persons feet through the use of a high angle, the close up also makes you feel uncomfortable and guilty as it is clearly highlighting the issue.
Alfred Hitchcock - is demonstrated he is in charge due to the hierarchy and the fact he is a MAN in WOMAN magazine is very controversial. He is also talking about how all women want sex, the female audience is meant to feel flattered and complimented by this article about how they should give into men.
Adbusters Ideologies an Beliefs - Anti profit, anti-capitalist, anti- consumerist, controversial, modern (edgy), unique, Do not have a logo, NO Adverts, adopts a marxism attitude, anti- commodity fetishism, adbusters is complicated - it makes you question the effect of your existence and is totally the opposite of Woman magazine, no issue is the same, making it exclusive and deliberately confusing. It is subversive, it changes its masthead. It is also quite shocking and violent, it is polysemic.
Woman Ideologies and Beliefs - Capitalist, purely for profit, consumerist, advertiser friendly, conforms to hegemonic norms, tame, stereotypical, consumerist, sets expectations of what the reader should be, sexist (would not have been seen that way 1964).
The high angle close up of the woman in the bath is so close it has lost the context and becomes confusing to the audience. To have a page about how much water we are wasting then having a £300 tap on the next page, the binary opposition of poverty and charity, next to a very expensive water dispenser. The binary opposition of the cleanliness of the left hand page of having dirty water, the edges of the image look trashy and then on the other hand you have the crystal clear water from Zucchetti. This highlights the difference in society. The high angle shot shows that she is inferior and even though she is a woman in a bath, she is not being sexualised, if they wanted to sexualise her they would have used a mid shot, like the 'Breeze' advert. The high angle of the tap is not to do with superiority, it is as if you are using it and makes you want to have it, it is an example of commodity fetishism.
Fake, airbrushed model with white teeth, making her an unrealistic representation of women. The lexis on the masthead depicts handwriting in a serif font showing this magazine is written with care, love and is personal to women. The purple background is elegant without standing out much like what women were meant to be at that time.
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