Audience and Magazine


2 Types of Audience Questions

  1. How does the audience respond to the following...
  2. Ho does the producer target/position the audience...
Explore the different ways that adbusters and woman target their audiences through content and appeal.

Theories
  1. Uses and Gratification Theory - Basically saying there is so many ways in which audiences can use a media product.  

  1. Social Interaction - Talking to like minded people and building mutual bonds
  2. Fandom - Dressing up and going to events, cult fans (not fans of cults)
  3. Information - Gaining facts and a more rounded view of the world
  4. relatable - being able to relate to characters and the scenarios they are in
  5. Escapism - Escape from the real world and get lost in another
  6. Voyeurism -  Looking into others lives
  7. Sexual gratification - Just watching something because someone you find attractive is in it
The white, young lady seen in this advert targets heterosexual, white middle aged women by looking like what they would dream of looking like when washing.  This woman is seen as an idol by women reading this magazine and has the figure, hair and makeup that those would kill for.  The male gaze, even when you use this soap, you will get male attention, hence why he is blowing a kiss, and therefore it is directed towards men.  The model is an aspiration, saying you need to be a certain age, body type, look, colour to be attractive which is basically writing off the TA.  The use of the ellipsis.  It is beyond reality, the advert is actually missing a bath because it is not important, is is all about her and her appearance... and the soap.  This advert can provoke discussions for the audience to talk about not only the models body, but also breeze soap.  'Because you're a woman' is a direct mode of address, it makes it relatable, even if the only thing in common with the model and the TA is the fact they are both women.  










Stuart Hall - Theory of Reception

Dog - Audience 
Arrow man - Producer
Frisbee - Ideology (beliefs/,messages of the producer)

There is 3 different ways in which you can respond to a media product 
  • Oppositional - Goes against what the producers aims where (hating the goodie for Example)
  • Preferred - Where the audience go with the producers beliefs (liking the goodie)
  • Negotiated - Where you agree with some aspects, and not with others
The ideologies of the  producer is to raise awareness to those who spend an excess amount of money on things that do not need to that much.  Adbusters is polysemic (many meanings).  This is a stereotypical representation of Africans.  

















































































































































































































































 


















Comments

Post a Comment

Popular posts from this blog

Exam Question - Zoella & Attitude

Exam Question - Zoella & Attitude  How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] Plan Representations (singular, straightforward or challenging?) - Zoella Represented and how it affects her audiences interaction and her TA as a whole - Pick N Mix Theory - how the audience pick and mix what they feel she represents - Primark = For the people and having a zoella house = a goal, inspirational  Mode of address - How Attitude and Zoella talk to their audiences Preferred Reading (dominant ideology?) Product Placement (commodity fetishism)  Target audience (pink pound etc.) Hyper-reality (realism?) Industry contexts (lack of regulation etc.) Identity plays a major role in how audiences use online media, audience members will want to associate their own identity with producers of online content that they feel represent them. In this response I will b...
Read more

The Tide Advert

Image
The hand drawn Mes en Scene instantly shows how dated this advert is.  The target audience is women aged from 30+, housewives.  The tagline is a very stereotypical and represents women as only wanting good washing powder and assumes that they are not allowed to have any other wants except Tide, it comes across demanding and persuasive as if Tide has not got what you want you're not a 'real' woman.  The sans serif font looks to be created by hand and the red has connotations of love and a love for Tide washing product.  The way the women is looking up, looking smitten and percing her lip as if ready to kiss to the box which is a proairtic code, also shows her absolute devotion to the washing powder. Tide was started in 1946 and is still available to this day and is still the market leader to this day.  DMB&B advertising agency ran the advertising for Tide.  Its campaign is referred to as P&G as their market research showed that consumers had conf...
Read more