Video Games



The Video Game industry has a significant negative stigma, making you violent, making you seem nerdy, still a virgin and lonely.  Video games directly interfere with the audiences more than any other media industry.

Video Games were established in 1970, space-war is considered to be the first video game.  Japanese Arcade Boom was court on by the USA who made consoles such as Atari 26, the industry collapsed in 1982, it was saved by Nintendo (1984) - Super Mario (1985) and then, in 1986, Zelda and Final Fantasy came out.  Sony with their product, PlayStation was advertised to adults, clubs and bars was where it was advertised as being strange and not something to buy in these places to appeal more towards adults than to children.  As the industry became bigger and more expensive, more people were being exploited to produce the games, these types of high quality games are known as AAA Games.

A video Game is a Media Product with Interactivity.  
  • There is an expectation of interactivity 
  • All produced using digitally convergent media (Animated)
  • Video Games often have a competitive aspect 
  • You embody a different character 
  • Often an expectation of violence in video games
  • RRP of games are higher than films, the production costs are equal to films
  • Exploitation of the audience
  • Everybody watches films whereas video games target a hardcore audience
  • Video Game often have an open ended narrative and can last from 10's to 100's of hours
  • Games are also developed for a typical hardware
  • IP - Intellectual Property
  • Games are released on multiple consoles - it is called Cross/Multi Platform
  • Micro Purchases - The transactions within the game
The Video Game Industry is EXTREMELY SPECIALISED

Assassins Creed III - Liberation

Published by UBISOFT (french) in 2012, it was originally mad just fo a hand held console (playStation Vita), however it was re-released for the X-Box 360 and PS3, it was also then re-released as a pack bundle called 'Assassins Creed III' for both PS4 and XBoxOne.  The Playstation Vita was not popular in the west, only really in Japan.  

The themes of Slavery could be seen as of poor taste and inappropriate.  A dramatic and emotional narrative, this appears to a general audience.  The fact that there is a female, black protagonist, which is rare of the Assassins Creed games (as well as other games).  Having a black main character means it could also appeal to a black audience.  The use of hard cuts to black screen makes it look like a film.  There is no game play in the trailer.  The Promise of new content compared to the content on the Vita.  The trailer demonstrates high production value and that it is not rushed.   

Gameplay - The Interactive parts of a game/parts you can play
Cut Scene - Scenes of the plot, cinematic's Metal Gear Solid 4 has a two hour cut scene

This game is both a Spin-off and a Sequel

 The Game is Developed by 3 different companies Ubisoft Montreal, Sophia and Milan - Transnational Product.

Average Critical Rating of 7/10

Assassins Creed III Liberation sold 600,000 Copies

Assassins Creed III sold 6,000,000 Copies

PlayStation Vita (Hand Held Console)

The Reason the Vita SLAPPED in Japan is because it allowed JRPG's to be played a lot better for people on the move and to play simple Games.

It was Released in Japan as 'Assassins Creed III - Lady Liberty' . 



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Video Games have a Ludic Quality 

 Super Mario Land, came out in 1989 on the Nintendo Playboy

HUD - Stands for Heads Up Display - The graphics on the screen that are not part of the game world

Ludo Narrative Dissidence - Where the Narrative is interrupted by the Gameplay


UBISOFT 2010's Game

Tom Clancy Rainbow Six Siege 

  • Genre - Tactical Shooter
  • Platform - Windows, X-Box 1 and PS4
  • Target Audience - Teens to Young Adults
  • Critical Reception - 7.9/10
  • Copies Sold - 25,000,000


Digital Technologies have now allowed people to watch others play video Games - Via Streaming

  • To learn to play better - Tips and Tricks
  • Social Interaction - Sense of community
  • For entertainment 
  • Escapism 
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SkyRim - Open World, RPG, Tripple A 
Tekken 3 - Platform Player vs Player Game
Goat Simulator - Coffee Stain Studios, Party Game
Dark Souls III - Double A RPG

Hypodermic Needle Effects Model - See something too much, you become influenced by it, he is saying the mass audience is easily influenced - Albert Bandura's Theory.  
  1. The Bobo Doll is meant to knocked down, that is the whole point of playing it with it
  2. Slightly Comical so they would want to re-enact the thing that made them laugh
  3. Ethical Issues
  4. Age Range
1999 in Colorado, 2 Students murdered 13 people (12 Students and 1 Teacher), Marilyn Manson, Dungeons and dragons and the Video Game Doom was blamed for influencing the boys into shooting the school.  

The preferred (The Audience Agrees with the producer Ideologies) reading of Assassins Creed III Liberation is that you get to be able to re-rite virtual history.  The Scene we watched would be to stop it with a fight and fight against the higher power to prevail for the greater good.  

The Oppositional Reading (Opposite of the Producer's Ideologies) is that you fight you way out of situations with extreme violence, instead of trying to peacefully prevent any deaths

The Negotiated Reading (Pick and Choose the readings) could be that it is wrong, but the fastest and most fun choice to make in the game.  The Ludonarrative Dissonance


Dark Souls III is an example of Environmental Story Telling 

Varty Vidia has a 35 Minute Video with over 6 Million views about the story of Dark Souls III with his negotiated reading, explaining his beliefs, this is an example of Henry Jenkins Fandom Theory.  

The Silver Case: 25th ward
Developed by Grass Hopper Manufacturer 


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Explore the PEGI website. What is it? How does it work? Is it effective?


  • It stands for Pan European Game Information and it is the company that decide what age rating to give video games 
  • The opening page has all the 'PEGI Age Labels, ranging from 3 to 18+
  • There is also the 'Content Descriptors' ranging from "Drugs" to "Fear" , when the mouse hovers over them, they give a description that a game has to have to be considered that age rating, same as the age rating
  • There is a segment on the homepage with the age ratings for new games to be rated
  • There is also a video showing the age rating process and that is all for the home page
  • There are six tabs up top 
  1. About PEGI
  2. Advice 
  3. News
  4. PEGI online 
  5. Publishers 
  6. Contact Us
  • You can also search for things in their Search Bar
  • I feel the website is very effective 

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