Layout and Design - Bold and flashy colours allows it to stand out on the shelf and therefore grab peoples attention. The snappy title uses an alliteration to create a rememberable and
Component 1 Section A - Analysing Media Language and Representation Component 1 Section B - Analysing Media Industries and Audiences The three ads we have to know really well Tide🌊 Water Aid💧 Kiss of the Vampire💋🦇 Audience - Consumers of the Media Product The audience are so important as this is what the media product is sold to, no audience, no one cares. Different Audiences have different expectations Passive Media - media that manipulates the audience and influences them also Every Media Product Has a Target Audience Primary Audience - The first target audience a media product is aimed it Second Audience - the second audience, those that the product is not aimed for (not primary audience) but still can enjoy TEXT = MEDIA PRODUCT Producer → Text → ...
David Gauntlet - Theories of Identity audiences can construct their own identities through what they see on television. Additionally, he writes there are now many more representations of gender than the traditional 'gender binary'. Men Bring home the money Dominant Worker Strong Allowed to do what he wants Not Pure Emotionless Agressive Be Gentlemanly Women Pure Look after the kids/stay at home Inferior Emotional Passive Rely on Men Everything we see in Media is a construction. Charity adverts make the viewer consider what you have compared to what those in need don't have. They make you feel sorry for the victim via the ideology of trying to make you feel guilty, and the way it speaks to the audience can be through colour, language, shot type, camera angles, Mes en scene, positioning (Where the producer places the audience, shot type and camera angles aswell as who is in it). NSPCC The music is angelic and hopeful which causes bin...
Ideology - Beliefs and values within a media product Intertextuality -When the media product refers to another Positioning - Where the producer places the audience Lexis - Language choice in an advert Diametric Positioning - Extreme oposites Paradigmatic Features - D enoting the relationship between a set of linguistic items that form mutually exclusive choices in particular syntactic roles. Media Language Kiss of the Vampire - The paradigmatic aspects of the bats imply that they are evil as they are a vampires reincarnated self and, therefore, their best friend. They are shown as strong a veracious as they are attacking the women. The most explicit horror paradigmatic is the blood dripping of the 'V' which is shaped like the fang of a vampire. The connotation of the low-key lighting is that things will lurk in the shadows and there is a mystery to the film. The woman on the right with the dark hair is shown as atypical of women in horror films, example...
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