Layout and Design - Bold and flashy colours allows it to stand out on the shelf and therefore grab peoples attention. The snappy title uses an alliteration to create a rememberable and
Exam Question - Zoella & Attitude How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] Plan Representations (singular, straightforward or challenging?) - Zoella Represented and how it affects her audiences interaction and her TA as a whole - Pick N Mix Theory - how the audience pick and mix what they feel she represents - Primark = For the people and having a zoella house = a goal, inspirational Mode of address - How Attitude and Zoella talk to their audiences Preferred Reading (dominant ideology?) Product Placement (commodity fetishism) Target audience (pink pound etc.) Hyper-reality (realism?) Industry contexts (lack of regulation etc.) Identity plays a major role in how audiences use online media, audience members will want to associate their own identity with producers of online content that they feel represent them. In this response I will b...
In what ways could media products incorporate ideologies and view points ᆞ Explore how audiences can respond to and interpret the ideological perspectives of media products P- make a point related to the question E- Back it with examples E- Explain your point deeper We are not looking at reality we are looking at how the producer wants us to see it, it is a representation Todorov's theory of narrative equilibrium Lexis is the choice of language used The more graphic, the closer it is to the front of the paper 'if it bleeds it leads' Emotionally Manipulated headline with a full page article on the front page showing it is very important to them. Narrativization is the process of making a story out of news for example - Daily Mirror The photos of the family is asking the audience to build a bond with the 'parents' Believing that one ethnicity/culture is better than the other ethnocentrism Online newspapers are over taking physical newspapers ...
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