Layout and Design - Bold and flashy colours allows it to stand out on the shelf and therefore grab peoples attention. The snappy title uses an alliteration to create a rememberable and
Exam Question - Zoella & Attitude How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] Plan Representations (singular, straightforward or challenging?) - Zoella Represented and how it affects her audiences interaction and her TA as a whole - Pick N Mix Theory - how the audience pick and mix what they feel she represents - Primark = For the people and having a zoella house = a goal, inspirational Mode of address - How Attitude and Zoella talk to their audiences Preferred Reading (dominant ideology?) Product Placement (commodity fetishism) Target audience (pink pound etc.) Hyper-reality (realism?) Industry contexts (lack of regulation etc.) Identity plays a major role in how audiences use online media, audience members will want to associate their own identity with producers of online content that they feel represent them. In this response I will b...
Component 1 Section A - Analysing Media Language and Representation Component 1 Section B - Analysing Media Industries and Audiences The three ads we have to know really well Tide🌊 Water Aid💧 Kiss of the Vampire💋🦇 Audience - Consumers of the Media Product The audience are so important as this is what the media product is sold to, no audience, no one cares. Different Audiences have different expectations Passive Media - media that manipulates the audience and influences them also Every Media Product Has a Target Audience Primary Audience - The first target audience a media product is aimed it Second Audience - the second audience, those that the product is not aimed for (not primary audience) but still can enjoy TEXT = MEDIA PRODUCT Producer → Text → ...
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