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April 26, 2019

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Exam Question - Zoella & Attitude

March 26, 2020

Exam Question - Zoella & Attitude How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] Plan Representations (singular, straightforward or challenging?) - Zoella Represented and how it affects her audiences interaction and her TA as a whole - Pick N Mix Theory - how the audience pick and mix what they feel she represents - Primark = For the people and having a zoella house = a goal, inspirational Mode of address - How Attitude and Zoella talk to their audiences Preferred Reading (dominant ideology?) Product Placement (commodity fetishism) Target audience (pink pound etc.) Hyper-reality (realism?) Industry contexts (lack of regulation etc.) Identity plays a major role in how audiences use online media, audience members will want to associate their own identity with producers of online content that they feel represent them. In this response I will b...

Sight And Sound Cover

January 08, 2019

Layout and Design - Bold and flashy colours allows it to stand out on the shelf and therefore grab peoples attention. The snappy title uses an alliteration to create a rememberable and

The Tide Advert

September 25, 2018

The hand drawn Mes en Scene instantly shows how dated this advert is. The target audience is women aged from 30+, housewives. The tagline is a very stereotypical and represents women as only wanting good washing powder and assumes that they are not allowed to have any other wants except Tide, it comes across demanding and persuasive as if Tide has not got what you want you're not a 'real' woman. The sans serif font looks to be created by hand and the red has connotations of love and a love for Tide washing product. The way the women is looking up, looking smitten and percing her lip as if ready to kiss to the box which is a proairtic code, also shows her absolute devotion to the washing powder. Tide was started in 1946 and is still available to this day and is still the market leader to this day. DMB&B advertising agency ran the advertising for Tide. Its campaign is referred to as P&G as their market research showed that consumers had conf...