Advertising in Magazines They get money from the companies who want their advert in the magazine. Magazines generate revenue primarily through sales of copies (print and digital) and through advertising Advertising accounts for approximately one third of total revenues across the industry. It is therefore, vitally important that the magazine and advertising content that target the same audience in order that the advertising brands benefit from increased sales as a result of advertising in the magazine. This advert or breeze was in Women's magazine and is advertising breeze soap. For the time period this was in, the advert shows women how they should look showering and even in something as personal as washing, men have constructed a hegemonic code for women. The model also has lot of make up on to appeal to a male audience and uses the male gaze, however it is aimed at women and is an example of patriarchal hegemony. Assume...
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