Reece's Blog

Little People are showed in one of the super bowl commercials as being not what you would think a Midget of being, as you would not think a Midget as being good at rapping and therefore when the audience see that he is it stays in their mind and will maybe subconsciously make them buy them.  the fire also resembles his Game of Thrones roles.  The fact that Morgan Freeman is shown as being surrounded by ice, this shows the binary opposition of the two and their ethnicities. In the Bud Light Advert the bud light was superior and arrogant but also American where as the peasant fighters were British and were near being defeated, these binary opposites made the advert funny The Avocados from Mexico had no Mexicans in the actual advert and tis may be because thy were not significant.  90% of the people featured in the advert were white, this maybe because they are deemed as more important, this constant sight of white people is a reenforcement, this also happens when cele...

Stuart Hall - Theories of Representation  Representation is 'to show...again'.  The way in which a media product constructs the world and aspects in it, including social groups, individuals , issues and events, done by the producer of the media product. How To Write And Talk About Representation Who or what is being represented?  How is the representation constructed using media language? What ideology is presented about the represented group? What is the societal impact of this message on the group being represented? Polysemy Lindt Lindor - 'Do you dream in chocolate' Kitchen completely filled with men completely dressed in white, he is shown as in control as he is in control as he is making the chocolate.  The women is wearing PJ's in a white bedroom with the curtains flapping in the wind, the chocolate is symbolic of sex.  The slow fades resembles a love film as well as having the Mes en Scene of a four poster bad etc, it co...

Binary Oppositions are essential to help us make sense of things and to make other things stand out.  Rich and Poor Scruffy and Neat Western and Eastern European Sharp Hair cuts and Barely any Hair Blonde Hair and Black Hair Black and White Colourful Suits and Bland Uniform Bright Blue Suit and Grey Coat (shows brand diversity and what they have to offer) Formal and Casual  Clean/Dapper Looking Boys and Dirty Trailer Grey Pavement and Colourful Mountains The purpose of publicity is to make the spectator marginally dissatisfied with his present way of life.  Not with the way of life of society, but with his own within in it.  It suggests that if he buys what it is offering, his life will become better.  If offers him a way out of his everyday, boring life. Ideology - The beliefs and values of a media text.  It always come from the producer.  Dominant ideology - The set of ideas or culture that is most common or widely accepted in...

The hand drawn Mes en Scene instantly shows how dated this advert is.  The target audience is women aged from 30+, housewives.  The tagline is a very stereotypical and represents women as only wanting good washing powder and assumes that they are not allowed to have any other wants except Tide, it comes across demanding and persuasive as if Tide has not got what you want you're not a 'real' woman.  The sans serif font looks to be created by hand and the red has connotations of love and a love for Tide washing product.  The way the women is looking up, looking smitten and percing her lip as if ready to kiss to the box which is a proairtic code, also shows her absolute devotion to the washing powder. Tide was started in 1946 and is still available to this day and is still the market leader to this day.  DMB&B advertising agency ran the advertising for Tide.  Its campaign is referred to as P&G as their market research showed that consumers had conf...

Claude Lévi - Strauss - Structuralism Structure is the order you put something in.  Binary opposition - where two concepts messages or values are presented in direct opposition with one other.  Lévi - Strauss suggested that our perception of the world is based on binary oppositions.  

Code means any media language that creates a meaning for the audience for example an extreme long shot makes a character look venerable. Roland Barthes theory Hermeneutic Code is also known as an enigma code, these refer to something in a media product which creates suspence and mystery. Proairetic Codes - Also known as an action code, this refers to something within a media product that suggests that something will happen or is going to happen, double indemnaty 1939. Symbolic Code is something that creates a deeper meaning to the audience New York indicates a busy location and that if you're in a rush you can still get the great lashes in no time no matter how much of a rush you're in.  Due to it being New York also shows a wealth and classyness that comes with this product.  The model has full lips that is exaduated with the lipstick, clear skin exaduated by the lighting making her a stereotypical pretty girl. the fact she is looking off centre makes her appear...

I feel this advert is aimed at men as it is a suit sales company.  This is clear due to the shallow depth of field so it makes the suit the audiences priority and it catches their eye due to it being the brightest and most vibrant thing that you can see, due to it being blue too it is a royal/luxurious colour showing their high quality products.  Due to a lack of information about the suit the advert is literally selling the brand, all they have is their website, emblem and the date they started showing they have experience and that the seller will get a good quality suit.  The model appears to be from Italy and due to him seeming upper class it makes the customer think that they will get an Italian quality suit and feel luxurious, the suit will sell you this feeling and that lifestyle, that is the purpose of the advert.  The emblem is minimalistic and classy but has a needle and thread looping around it, this shows that the Canali quality is threaded into every ...

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