Advertising



I feel this advert is aimed at men as it is a suit sales company.  This is clear due to the shallow depth of field so it makes the suit the audiences priority and it catches their eye due to it being the brightest and most vibrant thing that you can see, due to it being blue too it is a royal/luxurious colour showing their high quality products.  Due to a lack of information about the suit the advert is literally selling the brand, all they have is their website, emblem and the date they started showing they have experience and that the seller will get a good quality suit.  The model appears to be from Italy and due to him seeming upper class it makes the customer think that they will get an Italian quality suit and feel luxurious, the suit will sell you this feeling and that lifestyle, that is the purpose of the advert.  The emblem is minimalistic and classy but has a needle and thread looping around it, this shows that the Canali quality is threaded into every product, that that class and lifestyle is sewn into their products.

Forms of advertising

  1. Print
  2. Television/Social Media/Sidebar/Banners
  3. Sponsorship
  4. Radio
  5. Sponsored Posts
  6. Celebrity Endorsement 
  7. Public Transport (bus stops etc.)
Roland Barthes Theory - Semiotics

Semiotics is the studying of meanings, hidden meanings, deeper meanings of words.  Any concept that has a meaning is called 'sign'. the thing that creates meanings ' signifiers.  The thing that is created from the word is called a signifieds.  









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