Super Bowl Commercial & Stereotypes

Little People are showed in one of the super bowl commercials as being not what you would think a Midget of being, as you would not think a Midget as being good at rapping and therefore when the audience see that he is it stays in their mind and will maybe subconsciously make them buy them.  the fire also resembles his Game of Thrones roles.  The fact that Morgan Freeman is shown as being surrounded by ice, this shows the binary opposition of the two and their ethnicities.

In the Bud Light Advert the bud light was superior and arrogant but also American where as the peasant fighters were British and were near being defeated, these binary opposites made the advert funny

The Avocados from Mexico had no Mexicans in the actual advert and tis may be because thy were not significant.  90% of the people featured in the advert were white, this maybe because they are deemed as more important, this constant sight of white people is a reenforcement, this also happens when celebrity endorsement when the same celeb is seen in the same advert numerous times as it reenforces the advert to the viewer.


A Stereotype is a commonly held belief about a certain group of people

Essex - Common, overly tanned, Pure white teeth, Juicy tracksuit with a LV bag, Straight Blonde hair, Thick, Slicked back hair or maybe even a perm

Irish - Drunk, Rowdy, Ginger, Guinness, Rugby, Pot of Gold, tight fisted, Potato Lovers, inaudible

Norfolk - Sheep Shaggers, Six fingers, Inbred!!!


All these came around due to a self for-fulfilling prophecies

Stereotypes Exist Because it allows the audience to categorise people and also allows producers to categorise their demographic, it is a shortcut for them.  They also allow the audience to identify with the characters and products.

Identity is everything that makes up you as an individual.  Gender, Sexuality, Religion, Interests



Pot noodle Advert features a working class, young, Northern man.  the Mes en Scene presents him as being scruffy and living in a rough house, the scraggy posters and the dirty room with peeling of wallpaper all show this.  The urban, run down social housing estate represents the Northerners as barely getting by.  The man training is TV ugly, and due to you expecting him to be the boxer and he comes out as the ring girl, this is the joke and the memorable factor of the advert.  Due to him not being an attractive women the audience feel uncomfortable as it is not how things should have been, and the advert is breaking down the 'normal' barrier.