Reece's Blog

The preferred reading of Adbusters is to make the reader wake up and see what is happening in the world, the main example of this is the Louboutin Advert. Adbusters offers readers freedom from conventional magazines, it is being subversive Another use is that middle class audiences can identify with it They ant you to actively read it, they want them to act upon it, they don't want you to just read it, they want you to act upon what you are seeing, like Black Friday, they want you to buy nothing.  Inform the readers on the harsh reality of what is really going on Adbusters gives the audience a status, only a certain type of people will get what you are talking abou t It is a commodity It is hypercritical When extracts of books are posted in a magazine it is for publicity, so it is an advert, which Adbusters is all about NOT DOING.  The article is not well set, it is all off centre, words are slightly cut off at the top and bottom.  This could be to s...

How do contextual factors shape their production, distribution, circulation and consumption of magazines? The Website is deliberately confusing and makes little sense with its messy layout with loads of hidden pages and weird back drops and music that plays on every page.  The website reinforces the brands identity of being whacky and unordinary and not stereotypically normal.  The website uses a sophisticated lexis and a range of fonts to really throw off the reader.  Adbusters sell merch but they are contradicting as they are selling merch and a book for £190 which is completely against what they stand for.  The website also offers sound and videos that the magazine could not offer.  The advantage of hyper links allows you to flow freely around from tab to tab to site to site.  What we are experiencing through this website is digital convergence. 

Proairetic Code - Action Code SymbolicCode - Deeper Meaning Hermienutic Code - Engigma Code Referential Code - Intertextuality Woman magazine is conventional of stereotypes of women where as Adbusters is controversial.  However, Adbusters is full of adverts but putting them in a negative presentation.  Brands care about brand representation, companies pay more to have their advert not shown next to a sad or violent story so they won't have he risk of being associated with the story.  Adbusters is trolling.  It is legal to deface companies and mock their adverts but this adds to their controversial status.  They also take a direct and uncomfortable mode of address. Some pages in AB are completely blank with smeary words, it does not look professional, they want to criticise the prestien images in other magazines. ADBUSTERS LACKS ANCHORAGE.  If something has many meanings, not just one fixed one, it makes it Polysemic.  The layout is empty, mainly...

AdBusters, the May/June edition of 2016 This is a bi Monthly magazine It has no designated genre and was £10.20 This photo demonstrates anchorage by saying that this picture with text under it can influence what you know and make you question it.  It also shows tat things are not what they seem.  This is also a critique of representation. Détournement - Hi-jacking or re-routing (detour)   OR Culture Jamming The Practice of criticising and subverting advertising and consumerism in the mass media, by methods such as practising advertisements parodying the global brands. Consumerism is what defines you through what you buy Parody is where you copy something but change it to take the piss out of the original  Types of magazines: Gossip children Lifestyle  Football (Sub Genre of Sport) Farming Magazines Car Magazines Fishing Film Music Trains Barbering Technology Porn   Potential Genres Parody Gossip ...