Component 2



AdBusters, the May/June edition of 2016

This is a bi Monthly magazine

It has no designated genre and was £10.20


This photo demonstrates anchorage by saying that this picture with text under it can influence what you know and make you question it.  It also shows tat things are not what they seem.  This is also a critique of representation.









Détournement - Hi-jacking or re-routing (detour)   OR Culture Jamming

The Practice of criticising and subverting advertising and consumerism in the mass media, by methods such as practising advertisements parodying the global brands.

Consumerism is what defines you through what you buy

Parody is where you copy something but change it to take the piss out of the original 

Types of magazines:
Gossip
children
Lifestyle 
Football (Sub Genre of Sport)
Farming Magazines
Car Magazines
Fishing
Film
Music
Trains
Barbering
Technology
Porn
 Image result for adbustersImage result for adbustersImage result for adbustersImage result for adbusters
Image result for adbustersRelated image


Potential Genres

Parody Gossip
Culture Jamming
Informative
Propaganda
Political
Art & Photography

Every last copy has a different style of masthead as the brand identity is not there, that becomes its brand identity

Add Busters is published six times a year making it Bi-monthly
Add Busters is published by a company called the Ad busters Media Foundation (ABFM) (Independent)
It is £10.99 which is very expensive
Circulation is 120,000 readerships Worldwide
genre is Independent/campaigning/Culture Jamming/Photography
Canadian 
Not-for-profit company
The reason it is so expensive is because it wants to make enough money to keep going, they do not have adverts (hence the name) so the cost of the magazine funds just the magazine
Non advertisement magazine

Bad things about advertising...

People question the news and feel it could be fake
They are annoying
They are inconvenient
Manipulative
They sell a lifestyle which is a lie most of the time



The Lay out of the cover resembles a war propaganda poster.  The mode of address is aggressive and is not advertising itself due to it not even having any clue as to what is going on.  He looks stereotype of a terrorist due to what the media have presented terrorists to look like. 
































































































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