Adbusters AGGGAIIINNN🙄



How do contextual factors shape their production, distribution, circulation and consumption of magazines?

The Website is deliberately confusing and makes little sense with its messy layout with loads of hidden pages and weird back drops and music that plays on every page.  The website reinforces the brands identity of being whacky and unordinary and not stereotypically normal.  The website uses a sophisticated lexis and a range of fonts to really throw off the reader.  Adbusters sell merch but they are contradicting as they are selling merch and a book for £190 which is completely against what they stand for.  The website also offers sound and videos that the magazine could not offer.  The advantage of hyper links allows you to flow freely around from tab to tab to site to site.  What we are experiencing through this website is digital convergence. 

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