Sight And Sound Cover
Layout and Design - Bold and flashy colours allows it to stand out on the shelf and therefore grab peoples attention. The snappy title uses an alliteration to create a rememberable and
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The Tide Advert
The hand drawn Mes en Scene instantly shows how dated this advert is. The target audience is women aged from 30+, housewives. The tagline is a very stereotypical and represents women as only wanting good washing powder and assumes that they are not allowed to have any other wants except Tide, it comes across demanding and persuasive as if Tide has not got what you want you're not a 'real' woman. The sans serif font looks to be created by hand and the red has connotations of love and a love for Tide washing product. The way the women is looking up, looking smitten and percing her lip as if ready to kiss to the box which is a proairtic code, also shows her absolute devotion to the washing powder. Tide was started in 1946 and is still available to this day and is still the market leader to this day. DMB&B advertising agency ran the advertising for Tide. Its campaign is referred to as P&G as their market research showed that consumers had conf...
Exam Question - Zoella & Attitude
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