Television Industry



The TV industry is a specialised industry  


TV changed a lot since digitally convergence technology in terms of its production, distribution and consumption.  It has become a global, rather than national, industry and has become increasingly commercial., with public service broadcasting forced to adapt its structure. role and function.  International co-production is growing and broadcasters such as HBO have archived global success.  

This is due to an increasingly fragmented audience 

Broadcasters are now known as 'narrowcasters' with multiple channels targeting different (sometimes more niche) audiences.  

Audiences consume Television text in a variety of different ways, this is Stuart Halls Reception Theory.  

Binging 

John Logy Beared - invented it 

John Reef - HATED TV

Just 30 lines of Data were being transmitted from London to as far as North Africa via medium length radio waves.  It could only be viewed live, it could not be played back

Mass Media is distribution on a mass scale that attracts a mass audience  - Principal implication of Mass Media hypodermic needle, passive audience, we watch it and believe it, to inform to educate to entertain BBC Motto.  

TV channels have regulations they have to follow

The BBC is a public service broadcaster

1982 - Channel 4 is established 

Channel is seen as the edgy, different channel

Circulation is the extend of the distribution/how many people it can reach

Marketing is the active process of selling a media product.  

Spot advertising is an advert within an advert


























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