Hyperreality



Hyperreality - the concept where the representation is more real than the thing it is representing

"it is no longer a question of imitation, nor duplication, nor even parody.  IT is a question of the substituting the signs of the real for the real" - Jean Baudrillard 

A simulation is a perfect recreation of something real but a simulation cannot be real

"If 'the signs of the real' hold more power, and seem more real, then what is reality"

Simulacra - A simulacrum (plural: simulacra from Latin: simulacrum, which means "likeness, similarity") is a representation or imitation of a person or thing. The word was first recorded in the English language in the late 16th century, used to describe a representation, such as a statue or a painting, especially of a god.  

 Augmented Reality

Deep Fakes

"We live in a fantasy because the 'real world' is too depressing to even consider"

"The fake is more real than the thing it is replacing"

Video Games - the reality of the games your playing are traumatic and not fun at all

Propaganda - One of the ultimate forms of hyperreality

Post Modernism - It cannot be defined. hyperreality comes under post modernism.  Post Modernism one that deliberately breaks rules 

 The Breakfast Scene



Anita herself is an example of Hyperreality
Abjection - The ability to not be able to hold 2 thoughts in your head at once
The actual breakfast itself is hyperreal
"The Jam's in-in a thing!" Sophie is GASSED
The first thing a family do is start to argue, Matty calls Her brother "Crusty Sheets" etc.

Postmodernism - Anti Theory - it will often be deliberately offensive, it will criticise metanarratives such as religion or silence.  They are trashy on purpose - for example, Hobo Couture from Dior's spring summer collection.  Breaking the fourth wall.  Deliberately complicated narratives and all style no substance.  

Bricolage and borrowing from other texts, it relies on the audiences understanding of Sci-Fi to decode it and there are some explicit references of intertextuality 






















































































































































































































































































































































Comments

Post a Comment

Popular posts from this blog

Exam Question - Zoella & Attitude

Exam Question - Zoella & Attitude  How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] Plan Representations (singular, straightforward or challenging?) - Zoella Represented and how it affects her audiences interaction and her TA as a whole - Pick N Mix Theory - how the audience pick and mix what they feel she represents - Primark = For the people and having a zoella house = a goal, inspirational  Mode of address - How Attitude and Zoella talk to their audiences Preferred Reading (dominant ideology?) Product Placement (commodity fetishism)  Target audience (pink pound etc.) Hyper-reality (realism?) Industry contexts (lack of regulation etc.) Identity plays a major role in how audiences use online media, audience members will want to associate their own identity with producers of online content that they feel represent them. In this response I will b...
Read more

The Tide Advert

Image
The hand drawn Mes en Scene instantly shows how dated this advert is.  The target audience is women aged from 30+, housewives.  The tagline is a very stereotypical and represents women as only wanting good washing powder and assumes that they are not allowed to have any other wants except Tide, it comes across demanding and persuasive as if Tide has not got what you want you're not a 'real' woman.  The sans serif font looks to be created by hand and the red has connotations of love and a love for Tide washing product.  The way the women is looking up, looking smitten and percing her lip as if ready to kiss to the box which is a proairtic code, also shows her absolute devotion to the washing powder. Tide was started in 1946 and is still available to this day and is still the market leader to this day.  DMB&B advertising agency ran the advertising for Tide.  Its campaign is referred to as P&G as their market research showed that consumers had conf...
Read more