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Component one section A - explore how media language combines to create meaning Wonder Woman 1984 The W imprinted logo backdrop adds an eye catching background with connotations of relating to the product The Direct mode of address of the protagonist allows the viewer to feel they are being directly targeted and that they are being looked over by her as she is actually looking slightly off center, giving the impression she has your back and is looking after you The W style pattern allows her to emerge from the pattern and this signifies she is standing out from the average woman and not conforming to hegemonic norms set by society (especially in 1984), she is also strong because of these women, they help her and allow her to stand out and protect them. The gold armour shows she is a warrior of skill and even wealth as gold is not a cheap material you would waste on a poor fighter.   The small and 'to the point' hashtag in the bottom left corner allows a trend to ...

Attitude and Zoella: applying key theory Media Language Question 1 Zoella - The fact zoella goes out and buys affordable clothes that look good, like in the "Primark Haul" Video, her actions persuade the audiences to buy some Primark as what Zoella has bough looks good.   Attitude - The section of the magazine involving the parades around the world and people having reviewed them etc, this will encourage readers as to have an insight on which ones to go to and which ones not to Question 2 Zoella -  A dominant ideology for Zoella involving a diametric opposition is her interactions with Alfie, her boyfriend, Alfie being a tall dark haired male, who is immature at times but mostly seen as grown up is completely opposite to Zoella who is a small, brown haired woman who is child like in her manor, these two create a diverse and interesting relationship when both are on screen, in a positive way.   Attitude - Attitude creates...

Exam Question - Zoella & Attitude  How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] Plan Representations (singular, straightforward or challenging?) - Zoella Represented and how it affects her audiences interaction and her TA as a whole - Pick N Mix Theory - how the audience pick and mix what they feel she represents - Primark = For the people and having a zoella house = a goal, inspirational  Mode of address - How Attitude and Zoella talk to their audiences Preferred Reading (dominant ideology?) Product Placement (commodity fetishism)  Target audience (pink pound etc.) Hyper-reality (realism?) Industry contexts (lack of regulation etc.) Identity plays a major role in how audiences use online media, audience members will want to associate their own identity with producers of online content that they feel represent them. In this response I will b...

-------------------------------------------------------------------------------------------------------------------------- Attitude magazine being a 'gay' website is indictive of the fact that a vast majority of media take a heteronormative perspective In Attitude, gay and straight men are constantly being sexualised, mainly seen on the 'Boys' section - having men not wearing very much clothing, much seen on the breeze advert in Woman magazine.  the boys body type.  The reason for the 'Boys' Section is for the male gaze, the magazine assumes that the gay male target audience exclusively find a hyper-masculine men attractive, this reinforces hegemonic norms about gay men.  There is a big emphasis on celebrities and celebrity culture.  There is another article ("Single & Fabulous, I thought I wanted a normal Guy until I dated One") that reinforces the male stereotype of gay men wanting to party and have one night stands with wild and danger...

The Internet is a  global network of computers that works much like the postal system, only at sub-second speeds.  The Internet is a Hypermodel  Zoella is an influencer, an influencer is someone who sets trends, Zoella is a "Vlogger" (Video Blogger).  Vlogging is the activity of of posting short videos to maintain a vlog. People Watch Vlogs for: To get Information Escapism Get inspired Reliability  Click Bait The account already have a following  A service - instead of paying for someone to do it, you can just youtube it Unscripted narrative - relatable Direct mode of address Facts About Zoella Based in the UK 12 Million Subs Started broadcasting fashion vlogs in 2009 and has a Billion views channel wide ZoeSugg - started out as a secondary Channel (use to be More Zoella) and now has around 5 Million Subs 13 Million Twitter followers and 11 Million on Instagram Zoella Stimulus  "HUGE Summer Primark Haul" - Video Na...

The Video Game industry has a significant negative stigma, making you violent, making you seem nerdy, still a virgin and lonely.  Video games directly interfere with the audiences more than any other media industry. Video Games were established in 1970, space-war is considered to be the first video game.  Japanese Arcade Boom was court on by the USA who made consoles such as Atari 26, the industry collapsed in 1982, it was saved by Nintendo (1984) - Super Mario (1985) and then, in 1986, Zelda and Final Fantasy came out.  Sony with their product, PlayStation was advertised to adults, clubs and bars was where it was advertised as being strange and not something to buy in these places to appeal more towards adults than to children.  As the industry became bigger and more expensive, more people were being exploited to produce the games, these types of high quality games are known as AAA Games . A video Game is a Media Product with Interactivity.   The...

Radio  Started in 2015 Context - Late Night Women's Hour - 2016 ' Home ' is the title of the episode The Target Audience - Women - Cult Following, Middle Class and Sophisticated There was another played on midday called Women's Hour where it would play when the man was at work and kids were at school so it would talk about house work etc.  Each episode focuses on a completely different theme Late Night Woman's Hour is broadcast once a month, late at night and features a number of female panellists Quotes from this episode  "Are you creating a nest to hibernate this winter" "Socialist Cosiness" "Encouraged to se the outside as incredibly dangerous" "I'm using it as a metonym" The Lexis of the lady's talking are elegant, delicate and sophisticated, however, what they are talking about they are delivering with chest and confidence.  The level of sternest is juxtaposing to what they are talking about,...

Humans Key Scenes and What to Talk About Breakfast Scene Talk about how it talks about modern slavery Encodes Lisbet Van Zoonen's theory about the fact that Anita is only there to serve pleasure to men and serve in a male dominated household  Could talk about the Pick N' Mix Theory of David Gauntlett  Stuart's Theory of Representation and Reception and how the audience fit in with that Leo Enters The Brothel  Leo's body language and how it develops throughout the scene, challenging the hegemonic norm of men in that in environment and Stuart Hall's Theory & and how it challenges that How Women are presented - Lisbet Van Zoonen

Audience Theorists Pick N' Mix - David Gauntlet Henry Jenkins - Fan Theory  Industry Theory  Vertical integration - Media company that owns other companies that are in different stages of production  Horizontal integration - Media company owns other companies in the same industry  Multi-media Integration - Company that owns on a variety of digital technologies   Conglomerate - A company that owns other companies  Digitally convergent technologies - Using anything computer wise to watch a media product this allows the product to reach a wider target audience, this also allows producers to take bigger risks as the audience is so vast now that someone is bound to see it and share it, cult and niche audiences are going to share it Canal + (plus) was the company behind 'Les Revenant" Launched 4th November 1984 French and Spanish Channel - Multi National 1.4% audience  HQ is in Paris The owner company is Vivendi which was found...