Reece's Blog

Ideology - Beliefs and values within a media product Intertextuality -When the media product refers to another Positioning - Where the producer places the audience Lexis - Language choice in an advert Diametric Positioning - Extreme oposites Paradigmatic Features - D enoting the relationship between a set of linguistic items that form mutually exclusive choices in particular syntactic roles. Media Language Kiss of the Vampire - The paradigmatic aspects of the bats imply that they are evil as they are a vampires reincarnated self and, therefore, their best friend.  They are shown as strong a veracious as they are attacking the women.  The most explicit horror paradigmatic is the blood dripping of the 'V' which is shaped like the fang of a vampire.  The connotation of the low-key lighting is that things will lurk in the shadows and there is a mystery to the film.  The woman on the right with the dark hair is shown as atypical of women in horror films, example...

If you watch to much TV you get manipulated = You're an idiot, Lazy If you watch to much YouTube you become influenced = You are influenced, could end up doing something dangerous or harm to yourself or to others If you play to many video games - You want to reenact your violence Albert Bandura - The hypodermic Needle Model IT IS NOT CORRECT.  Germany WW2 had just finished, a stigma was held that Jews were bad through Mass Media through Radio to subconsciously brainwash those listening into to holding this Stigma against Jews too.  Safety in siding with someone in power. George Gerbner - We thought if we watch something over and over the process of normalisation would take place and things would be become accepted. Only presents the main culture, it distorts reality.  This does not apply to everyone as not everyone watches TV INTERTEXTUALITY - WHERE A MEDIA PRODUCT REFERS/RELATES TO ANOTHER ONE Women love Tide and they have seen this on other previous Tide a...

Component 1 Section A - Analysing Media Language and Representation Component 1 Section B - Analysing Media Industries and Audiences The three ads we have to know really well Tide🌊 Water Aid💧 Kiss of the Vampire💋🦇 Audience - Consumers of the Media Product The audience are so important as this is what the media product is sold to, no audience, no one cares.  Different Audiences have different expectations Passive Media - media that manipulates the audience and influences them also Every Media Product Has a Target Audience Primary Audience - The first target audience a media product is aimed it   Second Audience - the second audience, those that the product is not aimed for (not primary audience) but still can enjoy TEXT = MEDIA PRODUCT Producer       →        Text                →                   ...

First Year Learning Convention What do you think has gone particularly well so far this year?  I have not dropped any of my subjects yet as I am enjoying all of them.    What are your strengths? Creative What is stopping you from achieving your goals? What threats might you face, (for example not  enough time, lack of organisation, pressure from other subjects...) Pressure from other subjects as there is a lot of little bits of work from my choices Identify 3 specific targets for yourself for the rest of this year. They can be both academic and organisational goals. Not to be late Not miss any work Pass all my subjects What grade do you want to achieve in media studies? I'd be happy with a ass, C or a B Do you have any suggestions about the course? More practical work

Genre and Intertextuality  Genre is a type of Media Product governed by implicit rules. The building blocks of genre are called (generic) Conventions/Paradons Atypical challenges conventions by not being associated to the norm (Subvert) Hybrid is a mix of two things  Sub-genre is a genre within a genre The paradigmatic aspects of the bats imply that they are evil as they are a vampires reincarnated self and therefore their best friend.  They are shown as strong a veracious as they are attacking the women. The most explicit horror paradigmatic is the blood dripping of the V which is shaped like the fang of a vampire. The connotation of the low-key lighting is that things will lurk in the shadows and there is a mystery to the film.  The woman on the right with the dark hair is shown as atypical of women in horror films, example being the women on the left, due to her being bitten she is now a vampire. The Women also appeal to men and Les...

The Wonder poster represents women and men in a non-stereotypical way.  It does this but having the woman being the main centre of attention and the man being in the background.  The ideology of this is that women in this film are more independant and powerful then men .  this is not normally the case in super hero movies as it is normally the man who saves the girl and the man who fights crime where as with this film the woman seems to be the one in control and who is more dominant by far.  The fact the woman has a sword that is sparking and glowing could symbolise that she has/is a beacon of hope to those in times of need and that the fact it is is raised shows she is ready to fight for what' right.  The sword could also symbolise traditional methods of battle and that she has immense skill to go against someone with a gun and still come out on top, therefore presenting to the audience she is clever and a good fighter.  The light of the sun above...

💧Water Aid💧 The establishing shot is of a rainy, British home radio talking about the amount of ran we get in the UK.  It then cuts to a binary opposite, a dry, yellow (more bright) sun scorched landscape to show the drastic differences of the two locations.  It then cuts to Claudia singing while a low angle tracking shot is taking place to position the audience in her shoes and for them to go with Claudia on her journey to see what he has do to do to get what water to emphasise how easily we can get it, this is a positive experience, however this advert is polysemic as although she seems positive about getting her water, it is also a long, hot walk to get the water.  The general ideology is more happy and uplifting to show that getting water for her is a fun experience whereas on when the radio was talking about rain it was more meloncoly and down about the water. The close up of Claudia's smiling face connotes the positive ideology. The elements of sound include m...

David Gauntlet - Theories of Identity audiences can construct their own identities through what they see on television.  Additionally, he writes there are now many more representations of gender than the traditional 'gender binary'. Men Bring home the money Dominant Worker Strong Allowed to do what he wants Not Pure Emotionless Agressive Be Gentlemanly Women Pure Look after the kids/stay at home Inferior Emotional Passive Rely on Men Everything we see in Media is a construction. Charity adverts make the viewer consider what you have compared to what those in need don't have.  They make you feel sorry for the victim via the ideology of trying to make you feel guilty, and the way it speaks to the audience can be through colour, language, shot type, camera angles, Mes en scene, positioning (Where the producer places the audience, shot type and camera angles aswell as who is in it).  NSPCC  The music is angelic and hopeful which causes bin...