Water Aid
💧Water Aid💧
The establishing shot is of a rainy, British home radio talking about the amount of ran we get in the UK. It then cuts to a binary opposite, a dry, yellow (more bright) sun scorched landscape to show the drastic differences of the two locations. It then cuts to Claudia singing while a low angle tracking shot is taking place to position the audience in her shoes and for them to go with Claudia on her journey to see what he has do to do to get what water to emphasise how easily we can get it, this is a positive experience, however this advert is polysemic as although she seems positive about getting her water, it is also a long, hot walk to get the water. The general ideology is more happy and uplifting to show that getting water for her is a fun experience whereas on when the radio was talking about rain it was more meloncoly and down about the water. The close up of Claudia's smiling face connotes the positive ideology.
The elements of sound include mainly, Claudia's singin, initially alone, however it is an innocent song with an upbeat feel to it. Due to her singing alone it emphasises the symbolic significance of her confidence in face of adversity.
The trees, dry yellow crops, the dust and even the way the water is carried by those who got it and what hey are wearing (bright & traditional) makes the viewer feel this is in Africa by using Stereotypes. It also uses binary opposition between traditional, stereotypical representation of Africa as there is no bloated stomach kids, crying covered in flies living in a slum as people have seen tht so many times they have become desensitised to it so they showed the progress they can make with your donations instead of showing a pessamistic outlook.
The representation - Black teenage African girl of working class, this is emphasised through the use of a mid shot of Claudia carrying a bucket filled with water on her head, showing she is a strong, independant working class woman. Instead of being vunrable and weak and dependant.
The low angle shot of a girl on a swing shows they enjoy the simple things in life despite the hardship, showing that Africa has a positive future
Claudia's an atypical representataion of a teenage girl as she is not wearing any make up and is prepared to get stuck in
When the children rush to the join Claudia's song which is a proairetic code as it shows a sense of togetherness and community. At the end of the advert the final shot is Claudia walking away not singing, and the audience is left with a sense of uncertainty as there just being atmos sound remaining emphasises a hermionutic code.
An archetype is a very typical example of a certain person or thing.
The establishing shot is of a rainy, British home radio talking about the amount of ran we get in the UK. It then cuts to a binary opposite, a dry, yellow (more bright) sun scorched landscape to show the drastic differences of the two locations. It then cuts to Claudia singing while a low angle tracking shot is taking place to position the audience in her shoes and for them to go with Claudia on her journey to see what he has do to do to get what water to emphasise how easily we can get it, this is a positive experience, however this advert is polysemic as although she seems positive about getting her water, it is also a long, hot walk to get the water. The general ideology is more happy and uplifting to show that getting water for her is a fun experience whereas on when the radio was talking about rain it was more meloncoly and down about the water. The close up of Claudia's smiling face connotes the positive ideology.
The elements of sound include mainly, Claudia's singin, initially alone, however it is an innocent song with an upbeat feel to it. Due to her singing alone it emphasises the symbolic significance of her confidence in face of adversity.
The trees, dry yellow crops, the dust and even the way the water is carried by those who got it and what hey are wearing (bright & traditional) makes the viewer feel this is in Africa by using Stereotypes. It also uses binary opposition between traditional, stereotypical representation of Africa as there is no bloated stomach kids, crying covered in flies living in a slum as people have seen tht so many times they have become desensitised to it so they showed the progress they can make with your donations instead of showing a pessamistic outlook.
The representation - Black teenage African girl of working class, this is emphasised through the use of a mid shot of Claudia carrying a bucket filled with water on her head, showing she is a strong, independant working class woman. Instead of being vunrable and weak and dependant.
The low angle shot of a girl on a swing shows they enjoy the simple things in life despite the hardship, showing that Africa has a positive future
Claudia's an atypical representataion of a teenage girl as she is not wearing any make up and is prepared to get stuck in
When the children rush to the join Claudia's song which is a proairetic code as it shows a sense of togetherness and community. At the end of the advert the final shot is Claudia walking away not singing, and the audience is left with a sense of uncertainty as there just being atmos sound remaining emphasises a hermionutic code.
An archetype is a very typical example of a certain person or thing.
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