Reece's Blog

Woman Magazine Since its launch, Woman has competed with Woman’s Own (Newnes) and Woman’s Weekly (Amalgamated) to be the top-selling title. The three great rivals ended up as sister titles when their  companies merged to become IPC. Their sales peaked in about 1959, at about 2.6m, 3.1m and 1.8m each. In 1937 Odhams (now IPC) opens printing plant in Watford, Herts with Speedry Gravure Process for colour printing. Woman launched weekly in June with low cover price, 2d, for a full-colour magazine. Within a year, the title was selling 500,000 copies a week.  IBC now have a very vast audience to manipulate with their ideologies. The publisher is very large mainstream publisher It is a conglomerate - bought at all the threats to eliminate them and make money off them IPC is a subsidiary The company also produces middle/lower conservative audience Magazines tend to favour older audiences as people of that age will not find the information on online so therefore there i...

Vogue Magazine was a monthly magazine which had very niché audience as the readers where rich enough to consider buying what was in these glossy magazines.  Vogue magazine does not have a direct mode of address as the model is not even looking t the audience,she is above them. Whereas woman magazine has a friendly direct mode of address and the model looks ordinary and kind, approachable. The focus of this article is how men live their lives, how they dress and even how they think.  This is because it allows women an insight into men and also shows their importance as they have a whole page about.  It says tat men love nothing more then going out with other men for the night.  That men will not talk about you, they really like you, which is weird.  This all gives the TA an insight to what men 'truly' do and think, this is almost as if men are some sort of secret and that their secrets are out and this guide reinforces patriarchal hegemony as when...

Women are portrayed in a sexist way Woman's magazine was a very popular magazine in the sixties and was produced by men, aimed at women.  It would include interviews with celebrities and help for the house wives of that era.  In this essay I will be writing about how women were portrayed in this magazine using the front cover and an article that was featured in this magazine to back up my point, my point being that women were represented in a very sexist way in todays standards. The target audience for Woman magazine was white heterosexual women aged between 30-50.  The mes en scene of the purple on the cover has a symbolic code of elegance and daintiness,  which at the time,every woman had to be but, the background is a soft purple which also suggests that women at the time should be elegant but to the point where it puts all the attention on them.  The serif font is in the style of hand writing, symbolising the love and care gone into this magazine....

Ideology - A belief of a producer Hegemony - A social law that we follow Anchorage - When a media product has something that goes with it that makes sense so it makes it more impactful, like a newspaper with pictures and a caption - anything that at draws the audience into the product and make them believe something through a choice of language for example David Gauntlet - Theories of Identity He believed that audiences are not passive, and media products allow the audiences to construct their own identities Sub Cultures Football Hooligans Biker Gangs Neo-Nazis Traveler Groupie Punks Emo Hypebeasts Cultural Capital means if you have money, knowledge, qualifications, art, customs and tastes you have power. David Gauntlet theory is the pick and mix theory - that audience can pick and mix around how they watch and listen and take things and think of them The purpose of this article is to attract women to the products on offer specifically for the kitchen, this...

Media industries are specialised as they are different from one another A stereotypes commonly held belief against a certain group of people Magazines are not as popular as they once were as they are quite expensive for knowledge you can access on the magazines rival, social media.  They are also inconvenient in terms of clutter and space wise. semiotics is the studying of codes Roland Barthes theory - Hermeneutic code is the enigma code, suggests mystery                                         Proairetic code is the action code                                         Symbolic code is the deeper meaning code                                         Intertextuality/referenti...

Advertising in Magazines  They get money from the companies who want their advert in the magazine.   Magazines  generate revenue primarily through sales of copies (print and digital) and through advertising Advertising accounts for approximately one third of total revenues across the industry.  It is therefore, vitally important that the magazine and advertising content that target the same audience in order that the advertising brands benefit from increased sales as a result of advertising in the magazine. This advert or breeze was in Women's magazine and is advertising breeze soap.  For the time period this was in, the advert shows women how they should look showering and even in something as personal as washing, men have constructed a hegemonic code for women.  The model also has lot of make up on to appeal to a male audience and uses the male gaze, however it is aimed at women and is an example of patriarchal hegemony.  Assume...

Reinforcing Hegemonic Norms  What messages about female identity are encoded in to Woman Magazine? - The fact it makes it desirable to have and commands the perfect kitchen, makes the women feel they have to be the perfect housewife.  The Stereotype portrays that women should be at home as the pictures never show the women outside, therefore indicating that they belong outside.  Another expectation is that women have to look good to be successful, the only woman that is not stereotypically is Alfred H's wife, who is shown through a mid shot, at the bottom, and shot with her husband so she does not even get her on shot and, does not even get priority, Grace Kelly is shown however as a mid shot, looking directly at the camera and is shown to be an idol to the heterosexual females. What impact could this have on the target audience (who is the TA)? - The TA is women ages 30 to 50.  George Gerbner's notion of Cultivation - ideology shown over and ove...

Lisbet Van Zoonen  Gender is constructed through the codes and conventions of media products, and the idea of what is male and female changes over time.  Women's bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces particular hegemony.   Alfred Hitchcock Interview In several occasions Hitchcock objectifies women as 'snow capped volcanos' as to show that women are pretty on the outside and explosive on the inside.  Hitchcock comes across as manipulative as he says that although grace Kelly came across with a 'don't touch me attitude' and that he saw right through that and saw her as the sexually promiscuous person he thought she is  Alfred Hitchcock is basically saying that if you have not been so full on they have caved, then you are missing out  He is basically saying that men are the more dominant and that women are used as a trophy of a mans wealth, this renforces partial heg...

Layout and Design - Bold and flashy colours allows it to stand out on the shelf and therefore grab peoples attention.  The snappy title uses an alliteration to create a rememberable and

Glossy Hair  Gold Dust Can earing Model Lips Tattoo Mascara Brand Name Slogan Quote Make up Just Identified Denotations - Surface Meanings Black setting/Background Bold San Serif (without flicks) and Serif font ear ring - Costume Can - Mes en scene Lexis  Connotations are Deeper meanings The gold bottle represents a luxurious and meant for those who are and/or who want to feel luxurious The model looks strong and powerful and mysterious with her smokey eyes and only showing half her face gives her an alluring impression too The big hair gives her a fierce impression and also demonstrates how strong the hair spray is to hold the hair up like this  The catchphrase gives three commands encouraging confidence in your appearence which is what you well get when you 'Ellent It' The gold dust shows  A family and a dog - Typical Family set up and the car is p[art of that.  Also looks like the evolution of...