Ads in Mags

Advertising in Magazines 

They get money from the companies who want their advert in the magazine.  

Magazines  generate revenue primarily through sales of copies (print and digital) and through advertising

Advertising accounts for approximately one third of total revenues across the industry.  It is therefore, vitally important that the magazine and advertising content that target the same audience in order that the advertising brands benefit from increased sales as a result of advertising in the magazine.

This advert or breeze was in Women's magazine and is advertising breeze soap.  For the time period this was in, the advert shows women how they should look showering and even in something as personal as washing, men have constructed a hegemonic code for women.  The model also has lot of make up on to appeal to a male audience and uses the male gaze, however it is aimed at women and is an example of patriarchal hegemony.  Assumes women are concerned about feeling fresh and smelling fresh, being treated kindly (dependant), feeling 'feminine' - make decisions about which soap to buy, but not necessarily about important issues.  'Because you are a woman' - assumes men would not be concerned about such things.  Female is naked, clothed only in soap suds - conforms to stereotypical notions of female beauty - slender, perfectly made up, hair slightly tousled, lips rounded (as if giving a kiss) to blow bubbles - subtle sexual connotations. Sense of objectification, even though it is a female magazine 

   

The largest image of the four shows a man and women in close proximity of each other and therefore demonstrates the desired affect, this assumes women only wear make up to attract.  Her haircut is ordinary and would have been stylish at the time but also conservative, this could suggest that the target audience is also conservative.  The fact the picture s black and white is could be because of the cost of printing in colour but also it makes it appear to be like scenes from a classic rom com, that is intertextuality and what makes it appear film like is the two classic character types, well dressed man, unsuspecting woman, this also could be referencing a film strip (with the top images looking a role of film) so could mean that wearing Max factor, your life turns into a movie.  The background only consists of men, demonstrating that she is not in the typical place, she could be in an office, making her a working women which is subverting the stereotypical idea that women at that time do not work.  The direct mode of address talking about 'now you can be sure of your beauty, always'  this is telling the conscious women that they do not have to be and they have the guarantee of feeling confident about their beauty.  This male in the back is invading her personal space, however this a polysemic as she could be smiling at herself or she could be smiling at the mans reflection  in her mirror, intradiegetic.  This advert reinforces that men have more authority, this is anchored by the mans suit and him making the first move. This also creates very high expectations on men that they MUST have a good job and they MUST provide for the family.  However stereotypes can help us be cautious and also help make our lives easier and simpler, also makes it easier for producers when making adverts for example, it helps people communicate with each other

There is a direct mode of address in a formal presentation.  The TA(middle Class 30-50) is being looked down upon by the model.  The fact the price is not even on the front of the magazine shows that money is not a concern