Industries Adusters and Woman Mag & IPSO

Woman Magazine

Since its launch, Woman has competed with Woman’s Own (Newnes) and Woman’s Weekly (Amalgamated) to be the top-selling title. The three great rivals ended up as sister titles when their  companies merged to become IPC. Their sales peaked in about 1959, at about 2.6m, 3.1m and 1.8m each.

In 1937 Odhams (now IPC) opens printing plant in Watford, Herts with Speedry Gravure Process for colour printing. Woman launched weekly in June with low cover price, 2d, for a full-colour magazine. Within a year, the title was selling 500,000 copies a week.  IBC now have a very vast audience to manipulate with their ideologies.

The publisher is very large mainstream publisher

It is a conglomerate - bought at all the threats to eliminate them and make money off them

IPC is a subsidiary

The company also produces middle/lower conservative audience

Magazines tend to favour older audiences as people of that age will not find the information on online so therefore there is still a demand for the magazines.  The only reason there is a TI website is because it is all entirely aimed at advertising.  IPC are not in the business of selling magazines as much as they are in the market of selling audiences.

This is the most cynical way of making money as it tells women what they want and manipulate the audience by being generic.


Key theory 12 – power and media industries –
Curran and Seaton

The media is controlled by a small number
of companies primarily driven by the profit
and power

Media concentration limits variety,
creativity and quality

More socially diverse patterns of ownership
can create more varied and adventurous
media productions.

The IPC referred to their audience as '40+ mass market' showing they are basic

The woman's magazine A-level make up test

The fact that most of the TA probably would not even have A-Levels and therefore would love to have the opportunity to take one now, even though it is a fake A-Level.  The fact it is an A level assumes you have some basic skill starting off anyway.  This article reinforces patriarchal hegemony.  The colour on the paper is bland and boring and even refers to the audience as being bland and boring themselves, the article does not leap out and could therefore does not appeal to a niche audience, it is mainstream.  The layout is also boring and uses commanding verbs and a forceful lexis giving the impression of it ordering you to do it without expecting a response is using a hypodermic needle.

This article is saying the prettier you can make yourself look, the smarter you are, the fact that even models are ugly so the readers MUST be ugly too, even models have to use wizardry (magic) to look pretty.  The article is also saying you will only be at the high school level of beauty, the fact it refers to them as 'girls' even though the TA is 40+, the lexis is belittling them, referring to them as the age of their make up appearance.  This article is also dumbing down the audience by using this mode of address and Lexis.  The article is basically giving women the illusion of beauty as it is saying not matter how ugly you are, this can help you, only if you are white, there is no reference to colour in the colours used,also with the models and shades recommended.

Woman Magazine advert has a shift in presentation where they seem to have a bit more gossip included, they also have a competition to win a car and this would have been massive and the company is trying to emphasise its importance for car ownership but for a woman to be able to enter for a chance for a car was not heard of at the time.  The Neon writing sating 'exciting again' is them trying to rebrand themselves.  They got an interview with an elderly star in his new rebranding.  The woman on the front is a lot more bolder and boyish that the sixties issue, the model in the RB (rebranding) seems a lot more moody.

Regulatory Framework is a set of rules

Sonia Livingstone & Peter Hunt -
Increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk.

ipso - they dictate what you can and can't do and say in a magazine


































































However the media is very hard to regulate especially with digital media.  An example of this is because is when the daily Mail posted pictures of underage girls, not wearing much but showing of their 'messy bedrooms' however for not having any repercussions shows that the Daily Mail are very powerful as they can just pay off the sue fine. 

Woman Magazine does not actually break any regulatory guid lines

ASA (Advertising Standards Authority)






















George Gerbner - Cultivation Theory