Introduction to Film Industry 🎥

Industry is the process of making something

Purpose of any media product is to make money $£€

Something that fits into the genre convention to make more money

The brief notes on the birth of film

• Cinema started in the late 19th century, the first one was around one minute long 
• Operating like a factory films were being churned out in Hollywood due to it having a loads of light and therefore allowing the cameras to work
• Emphasise of spatial continuity - The audience always knows where they are at any time
• Emphasis on temporal continuity - The audience always knows in what order the events happen and any flashbacks and so forth will be clearly signposted
• The films must be realistic and must not make reference to other films

Studio system -

Production - The process of making a media product (script, casting etc) Post production is making sure everything is all good

Distribution - Getting it out there, could be physical, handing it out or digital via social media

Vertical/horizontal integration -

Conglomeration - Is a corporation that consist of a group of businesses dealing in different product services, Disney is a Conglomeration

Digital technologies - Any technology that involves computers

Regulation  - Rules and a regulations that a media product follows

Exhibition - The way the media product is shown

Convergence -

David Hesmondalgh 

Horizontal Integration - Where in another company buys another company in the same sector to reduce the competition for audiences, a monopoly is where you own everything in that market.

Vertical Integration - Where a company buys every company involved in different stages of the production and circulation.  It is unfair.

Universal

Universal Studios Florida is a theme park and production studio located in Orlando, Florida, United States. Opened on June 7, 1990, the park's theme is the entertainment industry, in particular movies and television. Universal Studios Florida inspires its guests to "ride the movies", and it features numerous attractions and live shows. The park is one component of the larger Universal Orlando Resort.

Legendary Entertainment (also known as Legendary Pictures or simply Legendary) is an American media company based in Burbank, California. The company was founded by Thomas Tull in 2000 and in 2005 concluded an agreement to co-produce and co-finance films with Warner Bros. and Universal Pictures. Since 2016, Legendary has been a subsidiary of the Chinese conglomerate Wanda Group.



A film is a specialised institution

Film conventions and Clichés on Posters

Many films of the same genre follow the same convention of posters as it works and is effective and makes a successful media product, this also generates more money for the producer hence why it is being repeatedly done.

Key Theory 12 - Power in the Media Industries
.  Curran and Seaton - The media is controlled by a small number of companies primarily driven by the profit and power
.  Media concentration limits variety, creativity and quality
.  More socially diverse patterns of ownership can create more varied and adventurous media products.

Conglomerate companies are massively unfair to the independent film companies


Streaming, Piracy and even DVD's are making these big companies shiver in their boots - Print, Radio and TV, toys in McDonalds, bus adverts, Snap chat filters, streaming sites, trailers.  Marketing is the process of promoting film.

• Websites (generally use by 'super fans')
• Social Marketing - Twitter, Instagram etc
• Viral Marketing Campaigns - If the audience spread it via social media it will spread like wildfire 
• Press Marketing - Allowing the press to interview your cast and set pre-release images of characters 
• PR Stunts - A globally watched programme opens with something unexpected creates hype and a wild fire of chat and talks about it and therefore is 
• Fan Fiction - Could be websites and forums to fan made merchandise 

N.W.A - F*CK DA POLICE

Talks about racism and swears and raps about police brutality and how they have it out for him because he is black and also immatates the miranda rights.  It's aggressive as they also use the N word to talk about/to each other even though that word is what gets used against them, the only other main stream group of people that is used the bad word to describe them is gays with 'Queer'.  being a prejudice towards the police and caused massive uproar.  

Straight out of Compton - Biopic

• Produce by Legendary Pictures who entered into a partnership with Universal Pictures in 2014
• Universal is owned by NBC universal, a Comcast company
• It is essential to not down that the film was produced and distributed by a major, vertically integrated film studio that is part of a media conglomerate is significant in terms of funding, possabilities for cross-promotion and reaching a global audience

This song is played as it is so iconic and so pivital to their fame and is the reason they not only blew up in popularity, they became a bigger threat and the blame for the rise in riots against police brutality regarding blacks.  The fact that they are likeable and relatable characters being literally trodden on by the police, therefore you sympathise with them.  The rags to riches narrative with the different past of characters all being at the bottom together and coming up together, you know this because the characters are well defined and pointed out, their music never portrayed unity and teamwork but the film does.  There is also some comedic elements where he music would stop for emphasis for example where ice Cube has an arsenal of guns for the bus journey.  Police Brutality and Protests and riots are the common themes between then and now.

The Trailer

• Familiar Conventions used including duration, green band disclaimer, rating card and production logos/indents (possibly establishing the status/reputation of the film), use of inter titles, use of music, condensing the film to showcase dramatic scenes and establish narrative expectation including the three-act structure, links to social media/websites.  Also absence of conventions (no traditional trailer voice over, no specific release date)
• Identification with protagonists in trailer - audience encouraged to align with the hip-hop artists as underdogs and/disenfranchised minority, for example, the two specific instances where members of the gang are forcefully restrained by police
• Star Appeal (including in this case the appeal of 'real life' characters portrayed on screen and identified using inter titles).  The names of the actors was not mentioned swell as directors in the trailer instead the names of the actors were replaced by the members of the rap group, making it seem more realistic and genuine
• Film Logo - Explicit design reference to music parental advisory notice(social conventions)

Straight Outta Compton - Audiences and Marketing

The specific audiences for this film could be people who grew up listening to them and who are long time fans of their work and eager to see this blockbuster movie about their favourite rap group

The marketing for Straight Outta Compton (SOC) started In May, rapper-mogul Dr. Dre called together a meeting with top-level marketing executives from Universal Pictures, Universal Music’s Interscope label, Apple and his own Beats audio company.  The release of Universal’s N.W.A biopic, Straight Outta Compton, which he produced, was just three months away, as was the launch of his first album in 14 years, Compton, a companion piece to the film.  So he looked around the room and said: "What do you guys got?".  During the past two weeks, leading up to today's Aug. 14 release of Straight Outta Compton, he got his answer: The efforts of the four companies resulted in several attention-getting plays: When UFC champ Ronda Rousey knocked out Bethe Correia in 34 seconds on Aug. 1, the Straight Outta Compton label was right below her on the mat; there was an ad for the film that played during the first Republican presidential debate on Aug. 6; the "Straight Outta Somewhere" meme went viral with nearly 6 million personalized labels being shared on the Internet; and the word "Compton" was literally painted over the skies of Los Angeles.  Beats hired North Kingdom agency to create the meme generator, which allows anyone to input their own hometown in N.W.A’s signature black and white logo. The Aug. 5 launch of the site featured a handful of Beats partners, including Dre, tennis star Serena 

Williams and NFL player Richard Sherman, presenting their own "Straight Outta Somewhere" stamps, and it’s taken off from there. Since its launch on Aug. 5, the site has had 7 million visitors and nearly 6 million downloads of the meme (as of Aug. 13). It simultaneously trended No. 1 two days in a row across Facebook, Twitter and Instagram, and, during that time, there were an average of 15,000 #Straightoutta tweets and retweets per minute. According to Twitter, there have been more than 400,000 Tweets mentioning #StraightOutta since Aug. 6.  The skywriting took over Los Angeles on Aug. 7 and 8, and also appeared in skies above the Outside Lands music festival in San Francisco that same weekend. Plus, Interscope booked skywriting for Monday, Aug. 10, to coincide with the red carpet premiere of Straight Out Compton in downtown Los Angeles.  The film made use of an extensive billboard poster campaign for marketing.  The sky writing got people talking via social media and word of mouth and spreads virally.  They made green band (censored) and a red band trailer (uncensored), you would watch the red band on YouTube.  They did two different trailers, one targeted a black audience and the other targeted a white audience.  The resemblance of the logo to the parental advisory logo is to show that the film has some controversial elements and also synergy is used as the film and the music go hand in hand, the advantage of this is that the audience can learn the back story and the pre existing audience are already there 

Consider the significance of economic factor:

Why make it in 2015 - Because the technology was more advanced and at the time if they made it then it would have added to the heat that they already had on them.  The young people also have found NWA via digital technology, for most people it will be a new, learning experience for them and shows them either how times ay or may not have changed, as it also makes explicit reference to the LA race riots and also themes of black mistreatment.  There has been also been other rap biopics, 8 mile, Get rich or die trying and Notorious.  the soundtrack was DR.Dre's album, Compton that got to number two in the billboards

1. 2015❌
2. Legendary❌
3. Rags to Riches❌
4. Action Code❌
5. A collection of buisnessess that specialise in different  products or services✅
6.  Buy Everything in different stages of production✅
7. Buys companies in same district to reduce competittion ✅
8. Two media aspects come together✅
9. Hall❌
10. 1912✅

50%

Regulations are the rules that the media industries must follow
BBFC British board film classification - they watch them then age rate them


The BBFC regulates the film industry in the UK

Anything is legal as long as it tells a story

The more harm it causes to the audience the higher the age rating, kids films try to make it as easy as possible when dealing with death s then it wont be as harmful towards the kids

Regulation on the film industry in the UK is pretty much in affective as you can by pass it very easily

Key Theory 13 - Regulation - Sonja Livingstone and Peter Bunt

I Daniel Blake  -  Film To Study
2016 release directed by Ken Loche