Films and Stuff


A film is a specialised institution

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Introduction to Audience

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Component 1 Section A - Analysing Media Language and Representation Component 1 Section B - Analysing Media Industries and Audiences The three ads we have to know really well Tide🌊 Water Aid💧 Kiss of the Vampire💋🦇 Audience - Consumers of the Media Product The audience are so important as this is what the media product is sold to, no audience, no one cares.  Different Audiences have different expectations Passive Media - media that manipulates the audience and influences them also Every Media Product Has a Target Audience Primary Audience - The first target audience a media product is aimed it   Second Audience - the second audience, those that the product is not aimed for (not primary audience) but still can enjoy TEXT = MEDIA PRODUCT Producer       →        Text                →                   ...
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Advertising

David Gauntlet - Theories of Identity audiences can construct their own identities through what they see on television.  Additionally, he writes there are now many more representations of gender than the traditional 'gender binary'. Men Bring home the money Dominant Worker Strong Allowed to do what he wants Not Pure Emotionless Agressive Be Gentlemanly Women Pure Look after the kids/stay at home Inferior Emotional Passive Rely on Men Everything we see in Media is a construction. Charity adverts make the viewer consider what you have compared to what those in need don't have.  They make you feel sorry for the victim via the ideology of trying to make you feel guilty, and the way it speaks to the audience can be through colour, language, shot type, camera angles, Mes en scene, positioning (Where the producer places the audience, shot type and camera angles aswell as who is in it).  NSPCC  The music is angelic and hopeful which causes bin...
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