Reece's Blog

2 Types of Audience Questions How does the audience respond to the following... Ho does the producer target/position the audience... Explore the different ways that adbusters and woman target their audiences through content and appeal. Theories Uses and Gratification Theory - Basically saying there is so many ways in which audiences can use a media product.   Social Interaction - Talking to like minded people and building mutual bonds Fandom - Dressing up and going to events, cult fans (not fans of cults) Information - Gaining facts and a more rounded view of the world relatable - being able to relate to characters and the scenarios they are in Escapism - Escape from the real world and get lost in another Voyeurism -  Looking into others lives Sexual gratification - Just watching something because someone you find attractive is in it The white, young lady seen in this advert targets heterosexual, white middle aged women by looking like w...

The preferred reading of Adbusters is to make the reader wake up and see what is happening in the world, the main example of this is the Louboutin Advert. Adbusters offers readers freedom from conventional magazines, it is being subversive Another use is that middle class audiences can identify with it They ant you to actively read it, they want them to act upon it, they don't want you to just read it, they want you to act upon what you are seeing, like Black Friday, they want you to buy nothing.  Inform the readers on the harsh reality of what is really going on Adbusters gives the audience a status, only a certain type of people will get what you are talking abou t It is a commodity It is hypercritical When extracts of books are posted in a magazine it is for publicity, so it is an advert, which Adbusters is all about NOT DOING.  The article is not well set, it is all off centre, words are slightly cut off at the top and bottom.  This could be to s...

How do contextual factors shape their production, distribution, circulation and consumption of magazines? The Website is deliberately confusing and makes little sense with its messy layout with loads of hidden pages and weird back drops and music that plays on every page.  The website reinforces the brands identity of being whacky and unordinary and not stereotypically normal.  The website uses a sophisticated lexis and a range of fonts to really throw off the reader.  Adbusters sell merch but they are contradicting as they are selling merch and a book for £190 which is completely against what they stand for.  The website also offers sound and videos that the magazine could not offer.  The advantage of hyper links allows you to flow freely around from tab to tab to site to site.  What we are experiencing through this website is digital convergence. 

Proairetic Code - Action Code SymbolicCode - Deeper Meaning Hermienutic Code - Engigma Code Referential Code - Intertextuality Woman magazine is conventional of stereotypes of women where as Adbusters is controversial.  However, Adbusters is full of adverts but putting them in a negative presentation.  Brands care about brand representation, companies pay more to have their advert not shown next to a sad or violent story so they won't have he risk of being associated with the story.  Adbusters is trolling.  It is legal to deface companies and mock their adverts but this adds to their controversial status.  They also take a direct and uncomfortable mode of address. Some pages in AB are completely blank with smeary words, it does not look professional, they want to criticise the prestien images in other magazines. ADBUSTERS LACKS ANCHORAGE.  If something has many meanings, not just one fixed one, it makes it Polysemic.  The layout is empty, mainly...

AdBusters, the May/June edition of 2016 This is a bi Monthly magazine It has no designated genre and was £10.20 This photo demonstrates anchorage by saying that this picture with text under it can influence what you know and make you question it.  It also shows tat things are not what they seem.  This is also a critique of representation. Détournement - Hi-jacking or re-routing (detour)   OR Culture Jamming The Practice of criticising and subverting advertising and consumerism in the mass media, by methods such as practising advertisements parodying the global brands. Consumerism is what defines you through what you buy Parody is where you copy something but change it to take the piss out of the original  Types of magazines: Gossip children Lifestyle  Football (Sub Genre of Sport) Farming Magazines Car Magazines Fishing Film Music Trains Barbering Technology Porn   Potential Genres Parody Gossip ...

Woman Magazine Since its launch, Woman has competed with Woman’s Own (Newnes) and Woman’s Weekly (Amalgamated) to be the top-selling title. The three great rivals ended up as sister titles when their  companies merged to become IPC. Their sales peaked in about 1959, at about 2.6m, 3.1m and 1.8m each. In 1937 Odhams (now IPC) opens printing plant in Watford, Herts with Speedry Gravure Process for colour printing. Woman launched weekly in June with low cover price, 2d, for a full-colour magazine. Within a year, the title was selling 500,000 copies a week.  IBC now have a very vast audience to manipulate with their ideologies. The publisher is very large mainstream publisher It is a conglomerate - bought at all the threats to eliminate them and make money off them IPC is a subsidiary The company also produces middle/lower conservative audience Magazines tend to favour older audiences as people of that age will not find the information on online so therefore there i...

Vogue Magazine was a monthly magazine which had very niché audience as the readers where rich enough to consider buying what was in these glossy magazines.  Vogue magazine does not have a direct mode of address as the model is not even looking t the audience,she is above them. Whereas woman magazine has a friendly direct mode of address and the model looks ordinary and kind, approachable. The focus of this article is how men live their lives, how they dress and even how they think.  This is because it allows women an insight into men and also shows their importance as they have a whole page about.  It says tat men love nothing more then going out with other men for the night.  That men will not talk about you, they really like you, which is weird.  This all gives the TA an insight to what men 'truly' do and think, this is almost as if men are some sort of secret and that their secrets are out and this guide reinforces patriarchal hegemony as when...