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Showing posts from 2019

Mogwai (Mog-why)

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Instrumentalist Band - No Singer Scottish Band All Men - Beardy Men Sludgy Deep and Dark Tones Black Cat - 6 minute songs Atypical bend, targeting a niche/cult audience  Mogwai are an example of Henry Jenkins -+ The soundtrack of Les Revenant is inappropriate so to have Mogwai's music in the show they had to tone it down so therefore to have a name with a cult following in France it allows more people to be attracted to them, this is called, addressing a pre-sold audience   The American Marketing Advert  The fast paced editing adds tension and drama to the advert Jump cuts, are symbolic of its horror genre, dramatically dramatised compared to the actual version  The Mes en Scene  There is a focused contrast between violence and sex The romanticised scenes of the Simon and Adele makes it also seem like a romantic film They do not show all 8 of the main retuned as it would take too long, focus on parts that would not be as inter...

Exam question

Liesbet Van-Zoonen argues that media language encodes how male and female characters act in media products. Explore how representations position the audience in Humans and Les Revenants In this exam I will be talking about how you can apply Lisbet Van-Zoonen's theory to my case studies, Humans and Les Revenants when talking about how they encode how both male and female characters act in the two media product, I will be talking about how the representations of male and females position the audience and comparing them to one another. In Les Revenant, the sex scene between Lena and her boyfriend portrays the youth clutter of male and females.  You see the couple having sex for the first time which positions the audience in a voyeristic mode of address making it seem quite uncomfortable for the audience.  However, the male in the scene is seen as dominant one and takes the lead by closing the curtains, asking Lena is she wants to have sex and being the one to...

Exam Answers on Les Revenant

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Jean Baudrillard (hyperreality)  suggested that “We live in a world where there is more and more information, and less and less meaning.” Evaluate the extent to which this postmodernist statement applies  Humans  and  Les Revenants I DISAGREE My 3 scenes:  Madam Costa's in the Kitchen Simon's at the door  Camille makes a sandwich How did she get here? It drives Mr Costa into thinking his is mad, there is more morning that information here in this scene  You get very little information from this, it is the meaning and and connotations of his costume and her costume that allow the audience into realising what is going on

Representation

Representation is a re presentation it demonstrates the producers ideologies.  Representation allows audience members to be targeted by producers and also allows producers to specifically target certain people for certain things for financial gain.  Producers use representation to manipulate a certain a certain group of people, using stereotypes, these help audiences to identify the certain characters.  It is also a shortcut for both the audience and producer, it allows the producer to save time, manipulating the audience to into change their beliefs to the producers one.  The reason the producer wants to manipulate and change he beliefs of the audience is to re write societal ideas on certain things.  THE STUDY OF REPRESENTATION LOOKS AT: The Group, Place or issue on which a media product is focusing on The Media Language that the media product uses in order to present the groups or issues  The ideological perspective about the group or issue b...

Les Revenant & Case Studies

The Returned is a French supernatural drama television series, created by Frabice Gpbert and is based on a French film called They Came Back  (2004) . The series debuted on the 26th November, consisting of 8 episodes (same as humans), it came out on the channel Canal Plus ( Ploo ) and on the 13th of December 2013, the first series won an International Emmy Award for best Drama Series.   In the UK on the 9th of June 2013 it aired on Channel 4 2 series 8 episodes in each of the series Genre Conventions of Les Revenant  Supernatural - the tee of the living dead Gothic - The dark shadows and the themes of madness and decay Mystery - How the dead have come back alive, the scenes of Camile walking through the mountains Family Drama - The scene were Lana and Camile and see eachother and everyone starts crying Audience Gratification/Negotiation and textual poaching - disobeying the producers intentions and reading scenes wrong Zombie - people coming back ...

The Real Humans And Fandom

Akta Mannisoar Came out in 2012 - the only reason someone would go out of their way to publish a copy of the show is due to a pure love of a show

Theorist

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Stuart Hall - Representation & Reception   David Gauntlett - Theories of Identity/Pick N'Mix Theory  Clay Shirky - End of Audience theory Henry Jenkins - Fandom  George Gerbner - Cultivation Theory  Interacting with media products is a process of negotiation.   

Television Industry

The TV industry is a specialised industry   TV changed a lot since digitally convergence technology in terms of its production, distribution and consumption.  It has become a global, rather than national, industry and has become increasingly commercial., with public service broadcasting forced to adapt its structure. role and function.  International co-production is growing and broadcasters such as HBO have archived global success.   This is due to an increasingly fragmented audience  Broadcasters are now known as 'narrowcasters' with multiple channels targeting different (sometimes more niche) audiences.   Audiences consume Television text in a variety of different ways, this is Stuart Halls Reception Theory .   Binging   John Logy Beared - invented it  John Reef - HATED TV Just 30 lines of Data were being transmitted from London to as far as North Africa via medium length radio waves....

Hyperreality

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Hyperreality - the concept where the representation is more real than the thing it is representing "it is no longer a question of imitation, nor duplication, nor even parody.  IT is a question of the substituting the signs of the real for the real" - Jean Baudrillard  A simulation is a perfect recreation of something real but a simulation cannot be real "If 'the signs of the real' hold more power, and seem more real, then what is reality" Simulacra -  A  simulacrum  (plural:  simulacra  from Latin:  simulacrum , which means "likeness, similarity") is a representation or imitation of a person or thing. The word was first recorded in the English language in the late 16th century, used to describe a representation, such as a statue or a painting, especially of a god.   Augmented Reality Deep Fakes "We live in a fantasy because the 'real world' is too depressing to even consider" "The fake is more real than the ...

Gender performativity

Abjection - The horror of something that doesn't belong Gender performativity  - 'We all know why you like her so much, Crusty Sheets' is an example of Toby's actions towards Anita affecting the others around him.  Matty is the classic Tomboy, swearing 'Shut up, Nobcock' showing Matilda (Matty as she prefers to be called) does things that a typical girl wouldn't.  Leo Enters the Brothel Leo is seen as assertive and in control, the alpha male, with the pointing, the aggressive tone in his voice, he never shouts he just snarls to get across his point.  This is seen when he tells Max to not make himself obviously a Cyborg.  When he enters the Brothel, he seems more shut away, looking down, on a mission without making it obvious to those who work there, he then throws down the tablet when he chooses 'Number 7' probably out of uncomfortableness, seeing his friend acting and performing this way, he sees how she has to act with everyone that c...

The Sci-Fi Genre & Sociohistorical Context

The Sci-Fi Genre & Sociohistorical Context Allegory -  A story about something else, like how animal farm is seen as pigs becoming leaders of the farm where as it is actually about the Soviet Union, Humans in allegory.  It is a metaphor Zeitgeist -  Literally translates as 'The spirit of the time'.  It means there are things in what you are watching that allow you to be able to identify the time period it is set in In Sci-Fi the directors can encode a deeper hidden message about the society we live in today Humans has a contemporary setting, in a parallel/alternate universe.  It is set in the UK near London.   illegal immigration/modern slavery Racism and being sceptical of people that are not British (human) People being scared of technology taking over, trying to wipe them out, Genocide, could be relating to a Genocide Reliance on technology - we become dependent and loose the ability to think by ourselves  Kids ...

Pen Portrait of My Artist

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Name Nights Lovell Key Ideology I want him to come across (through the pictures) as relatable Age 18 Props Car, very little props just mainly locations Costume Nothing extremely edgy just a graphic tee, jeans and some shoes, nothing amazingly edgy and different but still looks good Style Rap Place of Origin Royston

Aesthetic

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Magazine Conventions

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Large and Bold Title/Masthead A very large central image Use of a Model Far fewer words on the front Cover Lines The price is on the front  Barcode on the front  Issue number  Frequency Slogan Date it was released  Composition (layout) Ideology - They're all different and trend setters and all very very rich All Costumes are different to demonstrate their different styles of music                                  
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Androgonist - challenging female stereotypes  She feels trapped  Good Complection  Close up to show her lack of emotion Bold black lexis to emphasise the dullness of the cover and maybe the minds of youth todays however they have an impact on todays world? Targeting Middle Class audiences due to it looking too sophisticated for lower class but due to there being no high end brands being shown it would leave it to be for middle class The high key lighting signifies she is in the spotlight and therefore signifies    There are three main colours in this front cover, the pastel colours are atypical of the genre of rap Tyler is associated with, the pastel colours are also associated with his brand 'GOLF' which he appears to be wearing on the cover The scrunched up hoodie and red eyes symbolise him being high maybe and the culture he represents, also his social awkwardness and vunrability, therefore challenging the bravado of the mal...

Cover Work

Music Video (Promo)

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A music video is just an advert for the song.  It promotes the song 2 Theorists needed for this Roland Barthe Claude Levi-Strausse The french music video - 1964, ver boring, plain narrative, no out Rebecca - Vanity Angel - Completely the opposite of ^ , so many outfit changes, so many backdrops, so many dancers and settings and colours it was overwhelming and impossible to advertise due to there being so many cuts and shots and things going on. The Pulp - Hardcore, it makes reference to 1940's crime film but the intertextuality references hardcore porn making it a binary opposite, however there is reference to porn as the first time you see the singer he is gagged and bound (intertextuality).   The weird dance song video Does not fir the genre of the song, fits more like a rap song however, its play on the models makes it for a creepy and sinister appearance.  Convergence - the coming together of two media industries, for example, MTV bringing music and...

Adbusters & Woman Magazine Exam

Compare and contrast the ways in which viewpoints and ideologies are encoded in  Woman  and  Adbusters . In this essay I will be comparing and contrasting ways in which the viewpoints and ideologies are encoded in the stimuli 'Woman' and 'Adbusters'.  Woman Magazine's first issue was released in 1939 however, I will be talking about one of the issues published in 1964, Adbusters was started in 1989 and I will be studying the issue released in 2010.   Woman Magazine is a Capitalist magazine which was started purely for profit.  It is advertiser friendly also, an example of this is on one of the pages discussing kitchen refurbishment as the article even tells you where to buy the products used, therefore making it a consumerist magazine too.  This magazine conforms to hegemonic norms as best seen in its tame attitude towards topics compared to adbusters who (in this issue) are seen as promoting suicide.  The magazine is very stereoty...

My Open Book Thing For Exam

Adbusters Ideologies an Beliefs  - Anti profit, anti-capitalist, anti- consumerist,  controversial,  modern (edgy), unique, Do not have a logo,  NO Adverts,  adopts a marxism attitude, anti- commodity fetishism, adbusters is complicated - it makes you question the effect of your existence and is totally the opposite of Woman magazine, no issue is the same, making it exclusive and deliberately confusing.  It is subversive, it changes its masthead.  It is also quite shocking and violent, it is polysemic. Woman Ideologies and Beliefs  - Capitalist, purely for profit, consumerist, advertiser friendly, conforms to hegemonic norms, tame, stereotypical, consumerist, sets expectations of what the reader should be, sexist (would not have been seen that way 1964).
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Audience Positioning is where the producer position the audience - it is similar to anchorage. You are positioned as looking down on the persons feet through the use of a high angle, the close up also makes you feel uncomfortable and guilty as it is clearly highlighting the issue. Alfred Hitchcock - is demonstrated he is in charge due to the hierarchy and the fact he is a MAN in WOMAN magazine is very controversial.  He is also talking about how all women want sex, the female audience is meant to feel flattered and complimented by this article about how they should give into men. Adbusters Ideologies an Beliefs - Anti profit, anti-capitalist, anti- consumerist,  controversial,  modern (edgy), unique, Do not have a logo,  NO Adverts,  adopts a marxism attitude, anti- commodity fetishism, adbusters is complicated - it makes you question the effect of your existence and is totally the opposite of Woman magazine, no issue is the same, mak...